Audience

Over 19+ residents of Saskatchewan that want to try something new.

Purpose

Design a scalable and noticeable packaging design for Back Forty Brewery’s new line of ciders.

Client

Back Forty Brewery

The Challenge

On Saskatchewan’s liquor shelves, the fight for attention is real—different lighting, dozens of lookalike cans, and customers craving something that stands out. Homestead Cider had to leap off the shelf and land in the basket of every consumer on their way to a lake trip, backyard party, or social gathering, while ensuring every possible new flavour fits seamlessly into the lineup.

The Inspiration

Opening a fresh can of something new takes guts. You’re craving something crisp and cool and delicious, and the inside better match the outside. Homestead is inspired by the bold flavours, retro designs and those bold, cheerful colours that remind us of the good times.

The Solution

We went bold and playful, making sure Homestead Cider would stand out. - Oversized, playful graphics that pop out from the crowd and instantly signal this is something different. - Distressed, vintage finishes give every can character—a sense of stories told, and good times had. - A flexible brand system so every new flavour, no matter how wild, fits in seamlessly. Homestead cans are easy to spot, hard to forget, and built for all seasons (and all levels of fridge-raiding).

Debut & Reception

The Homestead Cider family made its debut at Saskatchewan’s Top of the Hops event. People came for a taste and left with nostalgia—and a new favourite drink. The response? Overwhelming excitement, a bit of line chaos, and lots of “where can I get more?”

Results